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推广计划之基础：行业、企业个性没有人数得清中国到底有多少个润滑油牌子，看得清这一谜团。2004年的中国润滑油市场是竞争最为激烈的时期，行业面临重新洗牌。北京时代石油制品有限公司销售总监谈到，该公司是一家集产品研发、生产、销售于一体的润滑油公司。今年公司销售的泰玛润滑油虽然没有达到他们预期的目标，但还是有很大的增长，因为今年的石油价格不断攀升，对于生产下游产品的公司来说，原油的涨价带来了很大压力；另一个因素就是国家今年治理交通秩序，推行限载限超；以及全面宏观调控，这是难以预测的，给润滑油这个行业造成了很大的影响。
Promotion plan based on: industry, corporate personality No one figure out how many lubricants in China in the end brand, see this mystery. 2004 China's lubricating oil market is the most competitive period, the industry is facing reshuffle. Beijing Times Petroleum Co., Ltd. Sales Director said that the company is a collection product development, production and sales of lubricants company. This year the company sold Taima lubricants, although they did not achieve their desired goals, but there is still a great increase, because this year's rising oil prices, for the production of downstream products company, the crude oil prices have brought great Pressure; another factor is that the country this year to govern the traffic order, the implementation of the limit load exceeds the limit; and comprehensive macro-control, it is unpredictable, to lubricate the industry had a great impact.