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在电视媒体整体进入寒冬之际,金字塔底层的城市台受力尤其明显,受众流失,市场萎缩,人才出走,城市台大面积出现零增长甚至负增长,广告断崖式下滑,创收跳水式下跌。固有领土失守,新领域开拓未果,城市台路在何方?整体困境下,一些城市台积极转换思路:从“媒体经营”向“经营媒体”转变,实现
As the TV media as a whole entered the winter, the city platform at the bottom of the pyramid was particularly stressed. The audience lost, the market shrank and talents left the city. The growth of the city’s large area witnessed zero or even negative growth. Advertising slipped off and revenue plummeted. In the overall dilemma, some city stations have actively changed their mindset: shifting from “media management” to “management media” and realized