“最大的鱼不一定生在最大的塘里,但最大的鱼一定长在最大的塘里;消费品做到中国第一,就是世界第一。”这句话在啤酒行业再次得到应验。据中国行业企业信息发布中心公布的数据,2013年华润雪花以1172万吨的年销量蝉联啤酒企业销量第一,雪花品牌销量以1062万吨继续保持第一——这也是全球第一个总销量与品牌销量 “The largest fish are not necessarily born in the largest pond, but the largest fish must grow in the largest pond; consumer goods to China first, is the world. ” This sentence in the beer industry once again be fulfilled. According to data released by the China Industry Enterprise Information Publishing Center, CR Snow ranked first in the sales volume of beer enterprises with an annual sales volume of 11.72 million tons in 2013, and continued to maintain the first sales volume of 10.62 million tons of snowflakes brand - which is also the world’s first total sales volume And brand sales