对于数字化新媒体时代的到来,目前报业还存有不同的观点和看法,有观点认为,数字化新媒体将在短时间内完全取代传统媒体,两个时代的交替会进行得快捷而彻底;还有观点认为,数字化新媒体是昙花一现,其盈利模式不清晰且尚未成为主导;另外更有些观点对新媒体投入大与产出小的矛盾表示担忧,对新媒体产品的多样性及技术的多变性产生困惑等。然而,无论我们的传统报业 For the advent of the digitalized new media era, there are still different opinions and opinions in the press at present. Some people think that digital new media will completely replace the traditional media in a short period of time and the alternations between the two ages will be carried out quickly and thoroughly. The view is that the digital new media is a blip, the profit model is not clear and has not yet become dominant; other more points of view on the new media investment and small output contradictions expressed concern about the variety of new media products and technology variability Confused and so on. However, regardless of our traditional newspaper industry