房地产市场定位的概念,是由市场营销学中的“市场定位”理论借鉴而来的。定位一词最早是在1972年由美国两个广告经理艾尔·里斯和杰克·屈劳特在《广告时代》杂志上发表文章《定位时代》时提出,并慢慢流行起来的。房地产开发项目的市场定位就是在详细的房地产市场调研和分析的 The concept of real estate market positioning, marketing research by the “market positioning” theory from. Positioning was first introduced in 1972 by the two advertising agencies in the United States Ai Liesi and Jack · Kratott in Advertising Age magazine article “positioning era” made, and slowly became popular. Real estate development project’s market position is in the detailed real estate market research and analysis