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在经济活动中,无论何种企业,都不可能不遇到危机。如果危机处理不当,就会使企业形象受损,甚至会使企业面临倒闭的危险。随着市场经济的发展,危机管理正成为我国企业管理的一个重要课题。一、我国企业危机管理未能得到足够重视企业危机是指能够对企业及其产品和声誉造成极大潜在破坏的事件。它一旦发生,可能给企业带来巨大的威胁,若处理不当可能给企业带来灾难性
In economic activities, no matter what kind of company, it is impossible to avoid a crisis. If the crisis is handled improperly, the corporate image will be damaged, and even the company will face the risk of failure. With the development of the market economy, crisis management has become an important issue for enterprise management in China. First, China’s corporate crisis management has not received sufficient attention The corporate crisis is the event that can cause great potential damage to the company and its products and reputation. Once it occurs, it may pose a huge threat to the company. If it is handled improperly, it may be catastrophic to the company.