“无形资产”是个宝古洲据闻，几年前某化妆品商标不但在中国大地已小有名气，且已打入国际市场。可是当嫁接为合资企业后，该驰名商标在消费者心自中已大不如前。其中原因实不敢妄言，但好端端一个经几代人努力创出的名牌，拿来与外人共享，总是对“无形资产”自视不高的... “Intangible Assets” is a Baogu Island It is reported that a few years ago, a cosmetic trademark was not only famous in China, but also entered the international market. However, after being grafted into a joint venture, the well-known trademark has become less popular among consumers. One of the reasons is not to be rumored, but it is very good to endorse a name brand that has been created by several generations of people and to share it with outsiders. It is always indifferent to “intangible assets”...