“女拳”是2015年年初推出的自媒体项目,它囊括了脱口秀、时评文章、辩论赛等多元文化产品,其核心内容是由PGC打造的知识类女性网络脱口秀,由作家陈岚担纲主持。作为内容实际载体的“女拳”微信公众号在运作中体现了互联网自媒体共通的特征,本文将以公众号“女拳”为研究对象,以其后台数据为研究基础,寻求微信内容与传播效果之间的联系。 “Female Boxing” is a self-media project launched in early 2015. It includes multicultural products such as talk shows, commentary articles and debate contests. Its core content is a talk show of knowledge-based women’s networks created by PGC, Lan featuring chair. As the actual carrier of content, “female fist” “WeChat” public number embodies the characteristics of Internet self-media in operation. This article will take the public number “female fist ” as the research object, with its background data as the research foundation, The relationship between WeChat content and communication effects.