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跨入新世纪,申奥成功,入世等一系列国际化行动,把我国政治、经济、文化等领域多方位融入世界范围,人们的生活、工作环境等各方面将发生重大变化。网络经济、电子商务、世贸组织规则、知识经济等新颖的现代管理理念、方法不断涌现,导致工商、经济领域中产生诸多新理论、新观点。因此,每个经济、企业管理者要想少走弯路,与时俱进,就要不断学习,更新知识,充实头脑。获取工商管理专业知识的方法与一般专业不同,它需要学习一整套完备的理论,但更强调应用性、实践性和可操作性。且不同的时代、不同的国家、不同的地域其知识内涵都有很大差异。现今已出版工商管理知识书籍很多,其中不乏许多精品,包括许多国内外经典名著,但能把现代工商管理理论与我国实际很贴切的结合起来的很少。基于此,从企业需要出发,河北省经贸委组织具有丰富企业实践经验的有关专家、学者编写了一套《经济管理人员知识更新丛书》,并由中国经济出版社出版发行。全套《丛书》共分四册,既有涉及宏观经济理论知识的《知识经济与企业战略选择》、《组织行为与领导艺术》,也有涉及企业微观管理专业方面内容的《WTO与重点行业的发展》、《网络经济与电子商务》。该《丛书》结合我国实际从不同角度介绍了近代新的工商管理知识、方法,
With the advent of the new century, the successful bid for the Olympics and the accession to the WTO, a series of international initiatives have taken major aspects of our life, work environment and other aspects of major changes in our political, economic and cultural fields. New modern management concepts and methods, such as the network economy, e-commerce, WTO rules and knowledge-based economy, are constantly emerging, resulting in many new theories and new ideas in the fields of business, economy and economy. Therefore, every economic and business manager wants to make fewer detours and keep pace with the times, he must constantly learn, update his knowledge and enrich his mind. Different from the general majors, the method of obtaining professional knowledge of business administration needs to learn a complete set of theories, but emphasizes the applicability, practicality and operability. And different times, different countries, different regions of their knowledge are very different. Today there are many books on business administration and knowledge, many of which are excellent, including many famous works both at home and abroad. However, the combination of modern business management theory with the reality of our country is rare. Based on this, starting from the needs of the enterprise, Hebei Provincial Economic and Trade Commission has organized relevant experts and scholars with rich practical experience in the enterprise to compile a set of “Knowledge Renewal Books for Economic Managers”, which is published and published by China Economic Publishing House. The full set of “books” is divided into four volumes, both “knowledge economy and business strategy options”, “organizational behavior and leadership art” involving macroeconomic theory knowledge, and “development of WTO and key industries involving the micro-management professional aspects of the enterprise ”,“ Network economy and e-commerce. ” The “series” combined with the reality of our country from different angles introduced the new modern business management knowledge, methods,