“名牌”的启示──国有公交企业也要有创名牌的意识福建／陈明义眼下，消费者已把名牌提到了很高的位置。工贸企业的经营者们大多能掂量出“名牌”二字的份量。那么，国有公交企业该如何树立名牌服务意识呢？福建省永安市公交公司在这方面做了些有益探索。一、搞好优质服... Enlightenment from “Famous Brand” - State-owned public transport enterprises should also have the awareness of creating famous brands Fujian / Chen Mingyi Right now, consumers have brought their names to very high positions. Most of the operators of industrial and commercial enterprises can measure out the “brand name” part of the word. So, state-owned bus companies how to establish brand awareness of service it? Yongan City, Fujian Province Bus Company has done some useful exploration in this regard. First, do a good job ...