宾臣广告作为公交车广告经营机构中的一员,认识到公交广告环境中存在的种种问题,并希望通过努力改变公交车广告环境的整体形象、深入公交媒体的受众环境,打造出一个真正植入大众的“都市生活圈”传媒品牌。2003年,我们针对车厢媒体提出了ADINBUS公交车厢传媒网的品牌理念,它突 Binchen advertising as a bus advertising agencies, recognizing the public transport advertising environment problems, and hope that through the efforts to change the overall image of the bus advertising environment, in-depth public transport media audience environment to create a real plant Into the public’s “urban life circle” media brand. In 2003, we put forward the brand concept of ADINBUS bus media network for carriage media.