自九十年代初,我国北京、上海、广州、深圳、武汉等城市及部分沿海开放地区,相继开始探索与尝试连锁经营的商业形式,连锁商业发展迅速。截至1999年上半年,我国已有连锁企业1500家,店铺数26000个,销售额突破1500亿元。然而连锁商业受其内外环境的影响,还未得到充分成长,便已出现 Since the early nineties, China’s cities such as Beijing, Shanghai, Guangzhou, Shenzhen and Wuhan, as well as some open coastal areas, have started to explore and try out the business forms of chain stores one after another, and the rapid development of chain commerce. As of the first half of 1999, there were 1,500 chain stores in China with 26,000 shops and the sales exceeded 150 billion yuan. However, the chain business has not yet fully grown under the influence of its internal and external environment