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这一年来,“知识付费”变得火了起来,专栏订阅、付费课程、内容赞赏等形式纷纷出现。但近期,各类“知识付费”开始因为内容同质化、注水等问题而陷入僵局。手机应用“得到”近期被曝出打开率走低,而曾经一度引领知识付费浪潮的《李翔商业内参》,则在近期宣布了免费。今年1月12日,知乎完成1亿美元的D轮融资;分答也在上线不足一个月后宣布融资2500万美元。此外,在微博去年117亿的自媒体年度总收入4.7
Over the past year, “knowledge-based payment” has become hot, column subscriptions, paid courses, content appreciation and other forms appear one after another. Recently, however, various types of “knowledge-based payments” have begun to stalemate because of issues such as content homogeneity and water flooding. Mobile applications “get ” has recently been exposed to the lower open rate, and once led the tide of knowledge-based “Li Xiang commercial reference”, then announced in the near future free. January 12 this year, almost completed the 100 million USdollars D round of financing; points also on the line less than a month after the announcement of financing 25 million US dollars. In addition, the total annual revenue of 117.7 billion self-media in Weibo last year was 4.7