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现代的体育赛事已经不单单是一项强身健体的竞技运动,某种意义上它是一种产业。而产业是需要智慧和资本来运作,才能实现利润价值最大化。而赛事营销的成功与否直接关系着这项运动的成
Modern sporting events have become more than just a competitive sport, in the sense that it is an industry. The industry needs wisdom and capital to operate in order to maximize the profit value. The success of event marketing is directly related to the success of this campaign