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H&M(2013长城媒介营销奖-金奖)3月,北京还是早春,挡不住爱美的心。与H&M春季发布主题呼应,使用真实的花朵打造立体的空间感,背景音乐是曼妙鸟语,所见则是怡人花香。立顿(2013中国4A金印奖-银奖)茶包立体造型,怡人茶香嗅于鼻尖,闪烁的标签强调了品牌的存在感,以冷光源、实物异形、茶香三种不同方式组合打造品牌专属通道。联想手机(2013中国4A金印奖-银奖)此次,联想手机采用全钢外壳,地铁中,也同样使用大面积的钢板营造实物感,钢板上镜头处的闪光灯后置LED灯,音响配合发出“咔嚓”声,让超级巨星给你拍张照?
H & M (2013 Great Wall Media Marketing Award - Gold Award) March, Beijing is still early spring, can not stop the beauty of the heart. Echoes with H & M’s spring release theme, using real flowers to create a three-dimensional sense of space, the background music is graceful birds, see the pleasant flowers. Lipton (2013 China 4A Gold Prize - Silver) Three-dimensional shape of tea bags, pleasant tea sniffed at the tip of the nose, flashing label emphasizes the sense of presence of the brand, cold light source, in-kind alien, tea combination of three different ways to create Exclusive brand channel. Lenovo Mobile (2013 China 4A Gold Seal - Silver Award) This time, the Lenovo mobile phone with steel casing, the subway, also use the same large-area steel to create a real sense of steel on the lens at the flash rear LED lights, audio with Issued “Kacha ” sound, so superstar to take a picture of you?