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书籍本质属性决定其既属富含知识内容的一般实用性质的消费品,又属予人审美感受的艺术品。书籍设计者要面对的任务就体现在书籍的实用与审美这种双重属性之中。实用需求通常反映于书籍的题材内容上,而艺术需求则除书籍的题材内容外,主要体现于书籍艺术形式——即书籍形态之中。题材内容决定着表现形式,表现形式烘托着题材内容,两者相辅相成,共同构成了书籍艺术的整体。若从书籍后一属性来看,既然它属一种艺术品,就可归入艺术形态学范畴,本文试图从形态学入手,研究书籍外在表现形式与其内在组织结构在形态上所呈现的关系,以探讨书籍形态发展及其结构规律的科学。
The essential nature of books determines that they both belong to the general practical nature of consumer goods rich in knowledge content, but also to people’s aesthetic feelings of art. The tasks that book designers face are embodied in the dual nature of practical and aesthetic books. Practical needs are usually reflected in the subject matter of the book, while the artistic needs in addition to the theme of the book content, mainly reflected in the art form of books - that is, books in the form. Subject content determines the form of expression, expressive form contrasts with the content of the theme, the two complement each other and together constitute the overall book art. If we look at the latter attribute of the book, since it belongs to a kind of artwork, it falls into the category of art morphology. This article tries to start from the morphology and study the relationship between the appearance of the book and its internal organizational structure , To explore the development of books and the laws of their structure and science.