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城市文化是一种地域形态的组织文化,是在一定自然和人文历史背景下创造出来的物质、精神、制度和其它多种文化遗存的多种形态物质所构成的复合体,也是一座城市气质的底蕴和灵魂所在。城市形象标志是凝聚了城市的地域、经济、文化等各方面因素,通过对城市精神理念和个性的完美诠释,来体现城市特色和整体形象的静态视觉识别符号。在城市品牌化背景下,城市形象标志承担着体现城市品牌识别性视觉符号的重要作用。推广城市品牌的过程很大程度上就是推广城市文化的过程。城市的历史文化、民族传统、人文色彩、时代烙印等,都是与城市的产生和发展共存的物质、精神财富,也是城市文化的反映。因此,各城市可根据各自的具体特色,将城市文化元素应用到城市形象标志设计之中,以便更好的推广城市品牌。
Urban culture is a regional form of organizational culture, which is a complex of various forms of material, spirit, system and other multi-cultural relics created under certain natural and humanistic historical background. It is also a city-style Inside and soul where. The image of the city is a symbol of the static visual identity embodying the characteristics of the city and the overall image through the perfect combination of the urban spirit concept and individuality, which embodies the geographical, economic and cultural aspects of the city. In the context of urban branding, the image of the city bear an important symbol of the visual identity of the city brand. The process of promoting the city brand is to a large extent the promotion of urban culture. The history and culture of the city, the national tradition, the humanistic color and the imprint of the times are all the material and spiritual wealth that co-exist with the emergence and development of the city. They are also the reflection of urban culture. Therefore, according to their specific characteristics, cities can apply the elements of urban culture to the design of city image signs in order to better promote the city brand.