1985年1月1日,《洛阳日报》在全国率先突破“邮局发行”体制,首创自办发行。自办发行的风潮在上世纪90年代中期,都市报诞生时开始全面推开;几乎所有新创办的都市报,都是依靠自办发行快速占领市场,获得竞争优势的。并在实践中不断地丰富自办发行的内容与手段,如“敲门发行”“扫楼”“洗街”。但是,近几年来,随着劳动力成本的提高,报纸发行环境的变化,报纸利润的下滑,更重要的是报纸发行量的减少,自办发行正面临困境,这个曾影响整整一个都市报时代的发行方式或许即将消亡,或彻底转型。 January 1, 1985, “Luoyang Daily” took the lead in the country to break the “post office issue ” system, the first self-issued. Since the mid-1990s, the Metropolitan Daily started its full swing; almost all newly-established Metropolis newspapers have relied on their own issuance to quickly capture the market and gain a competitive advantage. And in practice continue to enrich the content and means of self-issued, such as “knock on the door release ” “sweeping the floor ” “wash the street ”. However, in recent years, as labor costs have risen, changes in the environment for the circulation of newspapers, declines in newspaper profits, and more importantly, declines in newspapers’ circulation have prevented the issuance of self-run publications, which has affected the entire metropolitan newspaper era Distribution may be about to die, or a complete transition.