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一、背景根据《中国移动互联网发展状况调查报告》显示,截至2011年12月底,手机网民规模已经达到3.56亿人,占总体网民的69.4%,年增长率高达17.5%。来自Nielsen的数字也显示,Android与iOS全球总使用者数量则从2011年的3800万增长到了现在的8400万。而与智能手机息息相关的APP也在迎来爆炸式增长,根据研究机构Flurry2011年调查,中国大陆的APP软件使用年增长率高达870%,增长改变的不仅仅是我们上网的习惯,而且对我们的消费、社交甚至出行的习惯都带来了潜移默化的影响。在旅游APP市场中,既有原本便在PC市场的OTA和旅游供应商,他们凭借产品资源优势和用户积累迅速提
I. Background According to the Survey Report on the Development of China’s Mobile Internet, as of the end of December 2011, the number of mobile Internet users reached 356 million, accounting for 69.4% of the total Internet users with an annual growth rate of 17.5%. Figures from Nielsen also show that the total number of Android and iOS users worldwide increased from 38 million in 2011 to 84 million now. APPs that are closely related to smartphones are also booming. According to research firm Flurry’s 2011 survey, APP software usage in mainland China has been growing at an annual rate of 870%. The growth has changed not only in our online habits but also in our Consumer, social and even travel habits have brought a subtle influence. In the tourism APP market, there are both original OTA and travel suppliers who are already in the PC market. With rapid development of product resources and user accumulation,