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在传统的计划经济体制下,人们只注意有形资产的运作,而作为企业全部资产的重要组成部分的无形资产却似乎得不到应有的重视。随着改革开放以及我国社会主义市场经济的建立,企业无形资产的开发和利用日益得到企业家们的关注。国有企业作为一个独立法人,在市场竞争的条件下,如何提高企业和产品的知名度,如何把企业的有形资产与无形资产有机结合,提高对国有资产的运作能力,从而增强企业参与市场的竞争能力,是当今值得研究的一门课题。
Under the traditional planned economy, people only pay attention to the operation of tangible assets. However, the intangible assets that are an important part of the total assets of an enterprise do not seem to receive due attention. With the reform and opening up as well as the establishment of China’s socialist market economy, the development and utilization of intangible assets in enterprises have increasingly drawn the attention of entrepreneurs. As an independent legal entity, how to improve the visibility of enterprises and products under the condition of market competition, how to combine the physical assets of the enterprises with the intangible assets and improve the operational capacity of the state-owned assets, so as to enhance the competitiveness of the enterprises participating in the market , Is a topic worth studying nowadays.