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在过去的5年间,西门子移动网络部已经从全球第6名进阶到第3名。特别是在亚洲,西门子在刚刚过去的这个财年获得了20%的增长,远远超过市场平均增长水平。亚洲将一直保持巨大的发展潜力。该地区2/3的GSM运营商还在等待3G牌照的发放。到2010年,全世界37%的3G/W-CDMA用户将来自亚洲;2010年的移动用户亚洲的增数将和所有其他地区的增数之和相当。亚太地区体现了电信市场各个层面的特征:首先,ARPU值相差悬殊,从印度、印尼等新兴市场的7欧元到发达国家如澳大利亚、新加坡的30欧元,而日本则以50欧元的ARPU遥遥领先;而且随着竞争的日益激烈和进入低端的用户市场,最终导致了ARPU值的严重下滑;同时,各国的政策仍在制订当中, 比如还需政府分配更多的频段,以及发放3G的牌照;运营商的商业模式正在向运营外包和托管服务的方向迁移;国际运营商巳经开始进入多个亚太国家市场;本地运营商正在进行整合。因此,在亚太地区业务的增长将和
In the past five years, Siemens Mobile Networks has advanced from No. 6 to No. 3 in the world. In Asia in particular, Siemens gained 20% in the fiscal year just past, far exceeding the average market growth. Asia will always maintain tremendous potential for development. Two-thirds of GSM operators in the region are still waiting for the issuance of 3G licenses. By 2010, 37% of 3G / W-CDMA subscribers in the world will come from Asia; in 2010, the incremental number of mobile subscribers in Asia will be equal to the sum of all other regions. The Asia-Pacific region reflects all aspects of the telecom market. First, the ARPU varies greatly from 7 euros in emerging markets such as India and Indonesia to 30 euros in developed countries such as Australia and Singapore, while Japan leads the way with an ARPU of 50 euros. And with the increasingly fierce competition and into the low-end user market, eventually led to a serious decline in ARPU value; the same time, national policies are still under development, such as the government needs to allocate more frequency bands, as well as the issuance of 3G licenses; Operators’ business models are shifting to outsourcing and hosting services; international operators have begun to tap into multiple Asia-Pacific markets; and local operators are consolidating. Therefore, business growth in the Asia Pacific region will be