在数字媒体和网络技术高速发展的大背景下,传统的大学美术教育体系教育出来的艺术人才无法满足当代社会的需求。因此,在数字媒体时代下大学美术教改具有非常重要的现实意义。从内容上,大学美术应与数字媒体相结合,以适应日渐进步的网络技术和数字技术。从教育方式上,数字媒体技术的应用对大学美术教育有着积极意义。 Under the background of the rapid development of digital media and network technology, the art talents educated by the traditional university art education system can not meet the needs of the contemporary society. Therefore, under the era of digital media, art education reform in universities has very important practical significance. From the content, university art should be combined with digital media to adapt to the increasing network and digital technologies. From the aspect of education, the application of digital media technology has a positive meaning to the college art education.