新经济、新营销概述当今世界经济正以势不可挡的趋势朝着全球市场一体化、企业生存数字化、商业竞争国际化的方向发展,以互联网、知识经济、高新技术为代表,以满足消费者的需求为核心的新经济迅速发展。站在新千年交界处的营销正是处在这样一个高度竞争、瞬息万变的宏观环境之中,新经济的发展要求新千年的营销手段必须满足市场发展的需要。市场营销需要识别顾客的需求和欲望,确定某个组织所能提供最佳服务的目标市场,设计适当的产品、服务和计划方案以满足这些市场的需要,其目的是通过 New Economy, New Marketing Overview The world economy is now overwhelming toward the globalization of the global market, digitization of business survival, and internationalization of business competition. The Internet, knowledge-based economy and high-tech are represented to meet the needs of consumers As the core of the rapid development of new economy. Marketing in the junction of the new millennium lies precisely in such a highly competitive and rapidly changing macro environment. The development of a new economy requires that the marketing measures of the new millennium must meet the needs of market development. Marketing needs to identify customer needs and desires, identify the target market for the best service an organization can provide, and design the right products, services and planning options to meet the needs of these markets, with the goal of