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2004年,围绕奥运会,通过中央电视台,国内外的顶级企业采取了不同的广告策略发动进攻,高露洁、麦当劳、肯德基、可口可乐、海尔、移动、联通、联想、昆仑润滑油、美的、格力、李宁、波导、金六福、科龙等上百家企业同台竞技,各显神通,分前、中、后三期开展奥运营销,生动展现了企业品牌、营销、传播意识与技巧的飞跃。
In 2004, around the Olympic Games, through CCTV, top domestic and foreign enterprises adopted different advertising tactics to attack. Colgate, McDonald’s, KFC, Coca-Cola, Haier, Mobile, Unicom, Lenovo, Kunlun Lubricants, Bird, JLF, Kelon and other hundreds of companies competing on the same stage, each superb, before, during and after the three Olympic marketing, vividly demonstrated the corporate brand, marketing, communication awareness and skills leap.