论文部分内容阅读
笔者在盘点2006年卫视收视的时候提出,“2007年,卫视频道品牌竞争将进一步升级,随着以京沪为代表的、有雄厚实力和后劲卫视的加入全国市场竞争,卫视全国格局将面临新的变局”(《2006年卫视收视大排行》,《中国广播影视》2007年2月)。时间到了2007年年中,用市场竞争的视角、数据量化的方法再一次深入审视并透析卫视市场变局,与2006年相比,省级卫视混战带来的收视起伏变动加剧,节目竞争的热点开始转移,全国卫视版图在2007年被重新改写。
In 2006, the author put forward when viewing TV, “In 2007, the satellite TV channel brand competition will further upgrade. With the Beijing-Shanghai as the representative, a strong strength and staying power TV to join the national market competition, the national pattern of TV will face New changes ”(“ 2006 TV Ranking Ranking ”,“ China Radio, Film and Television ”February 2007). By the middle of 2007, with the perspective of market competition and data quantification, we once again thoroughly examined and analyzed the changes in the TV market. Compared with 2006, provincial satellite television melee games caused more ups and downs in ratings fluctuation and hot spots in program competition Transfer, the National Satellite TV version was rewritten in 2007.