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随着社会主义市场经济体制的建立,国内市场与国际惯例接轨,市场的竞争日趋激烈。企业竞争说到底是企业综合实力竞争,具体地表现为企业形象的竞争。谁具有良好企业形象,谁就能在激烈市场竞争中占上风。企业形象塑造是企业文化建设的重要课题。站在发展战略的高度,切实加强企业文化建设,积极地造就名人、名牌、名厂,发挥名牌效应,是握有企业竞争胜券的良策,也是我们推进公司大发展,立于不败之地的法宝。
With the establishment of a socialist market economic system, the domestic market is in line with international practices, and the market is becoming increasingly fierce. In the final analysis, corporate competition is the competition of the company’s overall strength, which is specifically represented by the competition of corporate image. Whoever has a good corporate image will have the upper hand in the fierce market competition. The shaping of corporate image is an important issue in the construction of corporate culture. Standing at the height of development strategy, earnestly strengthening corporate culture construction, actively creating celebrities, famous brands, and famous factories, and exerting the name brand effect, is a good strategy to hold a competitive advantage for enterprises, and it is also an invincible position for us to promote the company’s great development. magic weapon.