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伴随着科学技术的迅猛发展,各行业分工也更加细化,企业、产品对个性化的需求和人们对时尚的审美诉求也与日俱增,那些形式单一陈旧的字体已经跟不上时代的需求了,汉字设计需要与时俱进。在全球化蓬勃发展的现今,汉字设计也要与国际接轨,体现现代感和时代气息,吸收西方文字设计和日本文字设计的先进经验与元素,重视汉字设计团队的职业化建设,开放性与融合性并存,还要从汉字本身发展的历史长河中吸取优点,加以改进和创新,传承与发展共举。
Accompanied by the rapid development of science and technology, the division of labor in various industries is also more refined. The demand for personalization of products and businesses and people’s aesthetic appeal to fashion are also increasing. Those with single, outdated forms can not keep up with the needs of the times. Chinese characters Design needs to keep pace with the times. In today’s booming globalization, the design of Chinese characters should also be in line with international standards, reflecting the modern sense and the contemporary flavor, absorbing the advanced experience and elements of Western design and Japanese writing design, attaching importance to the professionalization, openness and integration of the Chinese character design team Sexual coexistence, but also learn from the advantages of the long history of the development of Chinese characters themselves, to improve and innovation, heritage and development together.