2008年3月8日龙广交通台跨省救援长春危重产妇的直播节目引起了社会的巨大反响,中央电视台《新闻联播》在两会期间连续播发两天。它引发我们对大众媒介与社会公共利益二者关系问题的思考。我们认为,在社会转型期,大众媒介面临着对社会公共利益的价值选择,而且,选择的标准与实践的路径均不可忽视,为此,行业规范及媒介专业化至关重要。 March 8, 2008 LongGuang Traffic Station Inter-provincial Rescue Changchun critical mass of live births caused great social repercussions, CCTV “News Network” broadcast two consecutive days during the two sessions. It raises questions about the relationship between the mass media and the public interest in the society. In our view, in the transitional period of the society, the mass media is confronted with the value choice of the public interest in society. Moreover, both the standard of choice and the path of practice can not be ignored. Therefore, the industry norms and media specialization are crucial.