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介绍了多元化战略的理论和发展,分析了当前我国建筑企业实施多元化战略的动因和存在的风险,归纳了我国建筑企业实施多元化战略应重点考虑的因素。
This paper introduces the theory and development of diversified strategy, analyzes the motivation and existing risks of diversified strategy of Chinese construction enterprises, and concludes that the construction enterprises in our country should focus on the implementation of diversified strategy.