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放眼世界,从大的背景来看,直销自上世纪90年代进入中国以来,一直走的是一条崎岖而复杂的道路。从性质上来看,直销业是涉及人的健康和日常生活的行业,直销业面对的是一种复杂性消费的行为,而其中一个重要内容便是如何为消费者提供更为便捷的服务。所以,对于直销行业所面临的各种问题我们不能仅仅以简单化的方式来处理和对待。特别是今天,我们已经很难以“直销渠道省下了大量渠道推广
Looking around the world, from a large background, direct marketing has been taking a rugged and complicated path since entering the country in the 1990s. From a qualitative point of view, the direct selling industry is involved in the health and daily life of industries, the direct selling industry is faced with a complex behavior of consumption, and an important part of which is how to provide consumers with more convenient services. Therefore, we can not deal with and deal with the problems facing the direct selling industry in a simplistic way. Especially today, it is hard for us to ”save a lot of channel marketing through direct sales channels