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针对目前《公共关系学》教学中存在比较严重的理论与实践脱节现象,提出通过使用案例教学法充分发挥学生的积极主动性,提高学生理论联系实际解决问题的能力,从而提高课堂教学效果。
In view of the fact that there is a serious disconnection between theory and practice in the teaching of “public relations”, this paper puts forward that using the case teaching method should give full play to the initiative of students and improve the students’ abilities to solve practical problems in order to improve the effectiveness of classroom teaching.