现代市场竞争,已使品牌变得同资本、商品质量和价格同等重要,创名牌也就成为现代企业生存和发展的战略选择。取个响亮、简练、准确、新颖的名字,成为企业名牌战略的组成部分。发达国家都已设立专门的机构开发新品牌。 企业取名,或给自己的产品取个品牌,目的大致有三:一是标记身份,使自己与其他企业或产品区别开来;二是追求传播效果,借以扩大企业的知名度;三是讲求市场效果,增加消费者对本企业产品的好感。名字取得好认、好读、好记、好看、好听,不仅能使人过目不忘,而且还可激发消费者的购买欲望;名字起得怪僻、繁琐、拗 In modern market competition, the brand has become as important as the capital, the quality and the price of goods. Creating a famous brand has also become a strategic choice for the survival and development of modern enterprises. Take a loud, concise, accurate, innovative name, an enterprise brand strategy part. Developed countries have set up specialized agencies to develop new brands. Business name, or to take a brand of their own products, the purpose of roughly three: First, the identity of the mark to distinguish themselves and other businesses or products; Second, the pursuit of the dissemination of results in order to expand the visibility of enterprises; Third, market efficiency , Increase consumer’s favor to this enterprise’s product. The name is good recognition, easy to read, easy to remember, good looking, nice, not only can make people never forget, but also stimulate the desire of consumers to buy; the name played strange, cumbersome, stubborn