主副品牌战略又称“母子”品牌战略,是企业在生产多种产品的情况下,在给其产品冠以统一名称的同时,再根据每种产品的不同特征给其设定一个次级品牌的做法。通俗地讲,就是指企业推出新产品时,在保持原品牌不变的前提下,再给其起一个小名。例如,“长虹—红太阳”、“夏华—福满堂”、“松下—画王”等就是属于这种情况。在主副品牌策略中,副品牌的作用主要是用来修饰主品牌。其作用主要有三点:一是副品牌产品可以有效地利用已经取得成功的主品牌的社会影响力,以较低的营 The main sub-brand strategy, also known as “mother-child” brand strategy, is the enterprise in the production of a variety of products in the case of their products with a unified name at the same time, according to the different characteristics of each product to set it one time Level brand approach. Generally speaking, refers to the introduction of new products, enterprises, while maintaining the same brand under the premise, give it a nickname. For example, “Changhong - Red Sun”, “Xia Hua - Fu Man Tang”, “Panasonic - King painting” is the case of such. In the main sub-brand strategy, the role of sub-brand is mainly used to modify the main brand. Its role has three main points: First, the sub-brand products can effectively use the success of the main brand's social influence to lower the camp