“频道专业化”可以说是我国电视领域的一场革命，它将引发和催生电视领域经营、管理、生产、销售、观念等多方面的变革： 一、频道专业化呼唤着宏观电视市场的高度整合化和高度全局化，要求电视资源的配置由分散型向集约型转变。 电视频道专业化必然带来传播内容、观众市场和 “Channel specialization” can be said to be a revolution in the field of television in our country. It will lead to and give birth to many changes in the field of television operation, management, production, sales, and concept. First, channel specialization calls for the height of the macro television market Integration and a high degree of globalization require the allocation of television resources from decentralized to intensive. TV channel specialization is bound to bring dissemination of content, the audience market and