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加入世贸组织将极大地推动中国科技文化出版事业的产业化进程,同时也不可避免地会对国内出版单位造成一定冲击。笔者试从分析我国期刊现状着手,从现代市场营销理论出发,探讨国内科普期刊应采取的一些市场营销策略。
The accession to the WTO will greatly promote the industrialization of China’s science and technology publishing industry and will inevitably have a certain impact on the domestic publishing units. The author try to analyze the current situation of our journals, starting from the modern marketing theory to explore domestic science journals should take some marketing strategies.