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中国吉祥图案是传统文化中珍贵的视觉文化遗产,其艺术价值是中国艺术智慧的精华。本文通过对中国吉祥图案的历史起源、文化内涵、在后现代平面设计中起到的作用以及创造的艺术特色,认识到吉祥图案与后现代设计在艺术形式、表现手法、创作内涵上都有着共通的结合点。中国的平面设计要继承、发扬、传统文化,借助吉祥图案语言这一视觉图形语言,进行再创造,再加工,定能更好的去实现本民族的设计。
Chinese auspicious patterns are precious visual and cultural heritage in traditional culture. Their artistic value is the essence of Chinese artistic wisdom. Through the historical origin, cultural connotation, the role of Chinese auspicious patterns in post-modern graphic design and the artistic features of creation, this article has realized that the auspicious patterns and postmodern designs have their common in the form of art, expression and creative connotation The point of combination. China’s graphic design should inherit, carry forward, traditional culture, with the auspicious pattern language visual graphics language, to create, re-processing, will be able to better achieve the design of their own nation.