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本文从消费心理的角度,对20篇刊登在中国日报上的星级酒店英文广告语分别从版面、词汇、句法以及修辞方面详细分析了其广告语言的文体特征。研究发现,星级酒店广告语除了具有一般产品广告语的共性外,无论是从版面、词汇、句法以及修辞上都具有自己的特性。而正是由于这些特性,体现了广告创意者在设计广告语时,充分利用消费者心理,从而来获得良好的广告效应。
This article from the consumer psychology point of view, on the 20 published in the China Daily on the star Hotel English advertising language, respectively, from the layout, vocabulary, syntax and rhetoric aspects of the detailed analysis of the stylistic features of its advertising language. The study found that, in addition to having a common product advertising slogans, Star Hotel slogan has its own characteristics in terms of layout, vocabulary, syntax and rhetoric. And precisely because of these characteristics, reflects the creative people in the design of advertising slogans, take full advantage of consumer psychology, in order to get a good advertising effect.