打造具有国际影响力的中国品牌,是提升我国产业竞争力和综合国力的必然举措。习近平总书记强调,“推动中国制造向中国创造转变、中国速度向中国质量转变、中国产品向中国品牌转变”。这“三个转变”的要求,为中国品牌建设提供了重要遵循,指明了前进方向。今年6月,国务院办公厅印发了《关于发挥品牌引领作用推动供需结构升级的意见》,对加强中国品牌建设作出了部署。打造中国金字品牌、壮大中国品牌方阵,需要我们集众智、汇众力、 To build a Chinese brand with international influence is an inevitable measure to enhance our industrial competitiveness and overall national strength. General Secretary Xi Jinping emphasized that “promoting the manufacturing of China to create a change in China, China’s speed to change the quality of China, China’s brand to change.” This “three changes ” requirement, has provided the important follow-up for Chinese brand construction, has indicated the direction of progress. In June this year, the General Office of the State Council issued the Opinions on Brand Leading Role in Promoting the Upgrading of Supply and Demand Structure and made arrangements for strengthening the brand building in China. Build the Chinese gold brand, expanding the Chinese brand square, we need wisdom, Huizhong force,