所谓人格魅力,是指一个人在性格、气质、能力、道德品质等方面具有的很能吸引人的力量。这种力量似无形,又有形。说无形,是说一个人的内在素质看不见;说有形,是指一个人内在素质反映出来的威力和影响。这种力量,是一个人事业成败的最重要的因素之一。一个领导者有了这种人格魅力,就会说话有人听,办事有人帮;他领导的单位就会上下一心、协调联动、朝气蓬 The so-called charisma, refers to a person’s personality, temperament, ability, moral character and so has a very attractive force. This force seems invisible and tangible. To say intangible is to say that the inner quality of a person can not be seen; to say physical means the power and influence of one’s inner quality. This power is one of the most important factors in the success or failure of one’s career. A leader with this charisma, it will speak someone to listen, work someone to help; he will lead the unit will work together to coordinate the linkage,