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从同质化竞争到异质化竞争,这显然是卫视的必经之路。但是,它是否适合所有的卫视呢?从结果上看,一些卫视走了弯路,特色改了又改,如同文人论政。今天看,这种频道专业化的做法比较适合卫视中的第二梯队,也就是说,它不适合一流卫视的竞争。大型娱乐节目《我爱我的祖国》并不拘泥于湖北,而是全国一盘棋,有很强的开放意识,可以说是文艺版的《城市之间》。我个人觉得当前全国的卫视中缺少这种大气的节目。现在看,想把卫视办成财经专业频道并不是一个好办法。今年中国政府正在提升股市的人气,这对湖北卫视来说是一个利好信息。从专业的角度来看,股市节目其实是很难娱乐化的,它和股市行情结合的特别密切。因此,湖北卫视的财经优势节目如何与今年的一些改版新节目融会贯通,这是一个有待观察的问题。
From homogeneous competition to heterogeneous competition, this is clearly the only way for TV. However, it is suitable for all TV? From the results point of view, some satellite TV detours, features changed and changed, as the literati on politics. Today, this channel specialization is more suitable for satellite TV in the second tier, that is, it is not suitable for top-tier TV competition. Large-scale entertainment program “I love my motherland” is not limited to Hubei, but a national chess, a strong sense of openness, literary version can be said to be “between cities.” Personally, I personally feel that there is a lack of such atmospheric programs in the national TV. Now look, it is not a good idea to think of TV as a financial professional channel. This year the Chinese government is raising the popularity of the stock market, which is a good news for Hubei Satellite TV. From a professional point of view, the stock market program is actually very difficult to entertain, it is particularly close with the stock market. Therefore, Hubei TV’s financial advantages program with some of this year’s revision of the new program mastery, it is an issue to be observed.