公司慈善事业─—美国大公司的竞争新术张桁当人们谈及慈善活动时，似乎很少有人会将它与公司目标、提高生产力、减少研究开发费用、开拓市场等联系在一起。但是近１０年来，国际上一些著名的大公司却对传统的慈善活动注入了全新的概念─—公司慈善业，即将慈善活动真正纳... Corporate Philanthropy ─ ─ New competition for large US companies Zhang Jian When people talk about charity activities, few people seem to associate it with company goals, increase productivity, reduce research and development costs, and open up markets. However, in the past 10 years, some well-known large companies in the world have instilled new concepts in traditional charity activities—company philanthropy, which will truly include charity events...