在人才和顾客自由流动的今天,忠诚并未寿终正寝,恰恰相反,它仍是企业成功的重大动力之一。经营管理模式的发展和忠诚管理的提出美国各企业平均每五年便会失去一半的顾客,每隔四年走掉一半的雇员,而用不了一年就会丧失一半的投资者。忠诚,是一个有着悠久历史的人文概念。在文明古国中国,早在几千年前就有了对忠诚的定义及推崇,随 In today’s free flow of talent and customers, loyalty has not come to an end, on the contrary, it is still one of the major drivers of business success. Business Models and Loyalty Management Proposals U.S. businesses lose half of their customers every five years, half employees every four years, and half the investors in less than a year. Loyalty is a humanistic concept with a long history. In ancient civilized China, as early as thousands of years ago, there was a definition and respected loyalty, with