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随着我国社会主义市场经济的不断发展与完善,高校体育市场已经开始成为促进经济发展的新增长点。对于当前日益激烈的市场竞争,高校方面应当如何更加科学的利用自身体育资源开发体育市场,已经成为了高校体育市场营销发展的热门课题。现结合笔者实际研究,就国内高校体育市场的开发市场进行分析,并在此基础上提出了高校体育市场的开发营销策略。
With the constant development and improvement of our socialist market economy, the university sports market has begun to become a new growth point for promoting economic development. For the current increasingly fierce market competition, how colleges and universities should use their own sports resources more scientifically to develop the sports market has become a hot topic in the marketing development of college sports marketing. Based on the author's actual research, this paper analyzes the development market of domestic colleges and universities sports market, and on this basis, puts forward the development and marketing strategy of college sports market.