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2010年11月,台湾《远见》杂志以“全球热炒重庆,打造一个内陆新上海”为题,抢先报导大陆重庆崛起,内需增长动能超速的故事。戴崇轩,1984年出生,绰号小戴,与小他两岁的学弟孙仲纬两人,当时看到《远见》报导后受到启发,因此舍弃原本看中的上海,直接赴重庆考察。数月后,即2011年3月,他俩带着很少一点资金,来到重庆开店。他们破斧沉舟,全心投入事业,至今还没回过台湾。
In November 2010, Taiwan’s “Visionary” magazine prefaces the rise of Chongqing in the Mainland and the speeding-up of its domestic demand growth momentum with the theme of “Global Hot Chongqing, Creating a New Inland Shanghai”. Dai Chongxuan, born in 1984, was nicknamed “Dai” and two year-old scholar Sun Zhongwei, both of whom were inspired by the report of “Far-sightedness” at that time, gave up the originally fancy Shanghai and went directly to visit Chongqing. A few months later, in March 2011, they took a little bit of money to shop in Chongqing. They broke their ax and devoted themselves to their cause and have not yet returned to Taiwan.