2011年,中国动漫产业产值达100亿元,动漫衍生品市场接近500亿元。但与美日等动漫大国相比,中国动漫产业存在着资金链不健全、人才供需失衡、产品原创力不足、市场环境不佳、品牌培育意识不强等诸多问题。而动漫创意思维是制约这一产业具有持久生命力的关键因素。 In 2011, the output value of China’s animation industry reached 10 billion yuan, and the market for animation derivatives was close to 50 billion yuan. However, compared with the animation and animation countries such as the United States and Japan, there are many problems in China’s animation industry such as inadequate capital chain, unbalanced talent supply and demand, lack of product originality, poor market environment, and weak brand awareness. The animation creative thinking is a key factor that restricts the long-lasting vitality of this industry.