最后决定城市座次的,往往不是看经济而是看文化。因此,对于挖掘和开发文化产业,要有新的理解和足够的重视上海即将迎来一件特别大的喜事——举办2010年上海世博会。这一届世博会将在这样的背景下举行:一是国家要保持较快的经济增长,二是党和政府要持续关注民生,三是国家要下大力保持稳定。在这样的背景下举办世博会,既是机遇,又是挑战;在这样的背景下举办以城市为主题的世博会,更是机遇和挑战。 The final decision of the city seat, often not look at the economy but look at culture. Therefore, there is a new understanding and enough emphasis on mining and developing cultural industries. Shanghai is about to embark on a particularly big happy event to host the 2010 Shanghai World Expo. This session of the World Expo will be held in this context: First, the state should maintain rapid economic growth, the second is the party and the government should continue to pay attention to people’s livelihood, and third, the country should vigorously maintain stability. Holding a World Expo in such a context is both an opportunity and a challenge. Holding a city-themed Expo in this context is even more opportunity and challenge.