伴随中国文化产业的发展,媒体改革和发展成为核心问题。传统媒体逐渐认识到了自身存在的 问题:单一的业务类型,单一的盈利模式,这种线性的发展模式成为传统媒体在改革和发展中难以 逾越的障碍。在数字电视发展的大背景下,如何获得竞争优势,实现业务的可持续发展已成为目前 媒体最为关注的问题。大力开拓市场,占领更大的市场份额成为媒体业务的核心。通过观察电视行 业在近些年发展过程中出现的各种现象,我们可以理出国内媒体的发展思路。频道数量不断增加, With the development of China’s cultural industry, media reform and development have become central issues. Traditional media has come to realize its own problems: a single business type, a single profit model, this linear mode of development has become an insurmountable obstacle in the reform and development of traditional media. In the background of the development of digital television, how to gain competitive advantage and realize the sustainable development of business has become the most concerned issue of the media at present. Vigorously explore the market, occupy a larger market share has become the core of the media business. By observing the various phenomena that have emerged in the television industry in the course of its development in recent years, we can understand the development of domestic media. Channel number continues to increase,