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新时期建设高校学生党建微博具有重要意义。当前高校学生党建微博在传播中存在定位不清、互动不足、贪图数据、单打独斗等问题。创新高校学生党建微博,应明确党建微博的定位、丰富党建微博的内容、构建党建微博的社群、完善微博的建设机制。
It is of great significance to build the microblog of party building of college students in the new period. At present, there exist some problems such as unclear positioning, lack of interaction, petty data, solitary actions in the dissemination of party building microblogs of college students. In order to innovate the students’ party building microblog, it is necessary to clarify the orientation of the party building microblog, enrich the contents of the party building microblog, build the community to build the microblogging, and improve the construction mechanism of microblogging.