广告宣传历来讲求——权威性、排它性、唯一性。企业推出某种新的产品,也都会在体现其实用功能的同时,注意追求它的独特性。产品的独特性既是它自身属性的新意所在,也是其进入流通领域吸引消费者的卖点。无论何种商品,唯其引人注意,才可能被消费者乐意购买。怎样才能做到有特色吸引人呢?一个有效的方法,就是在商品体积的盈缩上作文章。 商品有其固定的体积。太大太小都不实用。一提到某种商品,人们便会认为它应是多大。然而,做广告却不可如此简单的照搬。宣传某种商品,最有效的方法便是改变其体积,使它的体积增加一倍、两 Advertising always pay attention to - the authority, exclusivity, uniqueness. Enterprises to introduce some new products, but also will reflect its practical functions at the same time, pay attention to the pursuit of its uniqueness. The uniqueness of the product is not only the originality of its own properties, but also the selling point of attracting consumers into the circulation field. No matter what kind of goods, the only noticeable, it may be consumers willing to buy. How can we achieve distinctive attractiveness? One effective way is to make a fuss about the shrinking volume of commodities. Commodity has its fixed size. Too small and too small are not practical. When it comes to a product, people think it should be. However, advertising can not be simply copied. The most effective way to advertise a product is to change its volume to double its volume.