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Verschueren认为,使用语言的过程是一个不断选择语言的过程。Verschueren的顺应论,以全新的视角去理解和诠释语用学,赋予顺应论对言语交际强大的解释力。“淘宝体”是说话的一种方式,最初见于淘宝网卖家对商品的描述。后因其亲切、可爱的方式逐渐在网上,甚至日常生活中走红。本文试图从顺应理论的视角来探讨“淘宝体”使用者是如何选择语言以顺利达到交际目的的。
Verschueren believes that the process of using a language is a constant choice of language. Verschueren’s theory of adaptation, to a new perspective to understand and interpret pragmatics, to give the adaptation theory of verbal communication strong explanatory power. “Taobao body ” is a way to talk, initially seen in Taobao sellers description of the goods. After its intimate, lovely way gradually in the Internet, and even popular in everyday life. This paper attempts to explore from the perspective of adaptation theory “Taobao ” users how to choose the language in order to successfully achieve the purpose of communication.